Creating and cultivating an online community of passionate fans and customers can deliver tremendous benefits for any brand–greater affinity and loyalty, direct marketing channel to your most passionate customers and deep insight into your customers’ likes and dislikes, to name a few. However, growing an online community is no easy task and it takes time, and more often than not, dedicated resources to make it successful.
Here are some useful resources and tips as you think about your community strategy.
I met Jennifer Jones last year when she invited me to be a guest on her Marketing Voices podcast to talk about KickApps and social media in marketing. She was kind enough to have me on again and she published the podcast today. We talked about Engagement Marketing and went over some interesting examples of how our clients are using social media and KickApps to engage with their customers. You can listen to the podcast below.
My transition to the cloud and being completely mobile for work and my digital life took a huge step forward when I signed up for SugarSync a few weeks ago. SugarSync is one of many cloud data storage and sync services that enables you to back up, sync, access and share your data over the internet.
What this means for me and the majority of its users is that you can upload the files on your computer(s) to their servers and the service keeps those files updated when you make changes locally on the computer you’re using. You can access all of your files from any computer that you own, assuming you download SugarSync’s software, or via a web browser.