Southwest: Tier 2 Brand Takes To Social Media

In an earlier post I talked about how there’s a huge opportunity for agencies and social media marketers with Tier 2 brands. I cited United and the Guitar-gate incident as an example and talked about why I don’t think it’s enough to move United into real action but there is instead with United’s smaller competitors.

Illustrating my point, here’s a great example that I came across today of a Tier 2 brand, Southwest, that’s taking full advantage of the Social Web and coming at United competitively: SOUTHWEST LUVS GUITARS (AND CONTESTS)!

Today, I bring you two things I love: musicians and a friendly competition.  I’d like to challenge all of you to send us your BEST Southwest Airlines “Grab Your Bag—It’s On” music video!

Upload your video to any video-hosting web site you please, and then post the link in the blog comments below.  A panel of sophisticated Southwest judges will award one lucky winner (and guest) two tickets to the San Jose Mariachi Festival: Concert Tribute to Cesar Chavez featuring Carlos Santana and Los Lobos.  You’ll also receive two roundtrip tickets to get you to San Jose, and a two night stay at the Wyndham Hotel and Resort in San Jose!

Sounds like a good time, huh?  Well our Chairman, President, and CEO Gary Kelly LUVs guitars, and if you will click here, you will see Gary with his guitar in an excerpt of a documentary in production called TONE.

Well played, Southwest.