I think you’re right about the harassment, and does not seem scary. The systems are in place on the government and consumers must have control (as opposed to Facebook, …).

In the end itself, consumers need to feel they get value out of it. Not that they would put up with intrusive or scary, but if it is relevant and something they care about, I guess many will be OK with it
 

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Kamagra

I think you're right about the stalking and not seeming creepy. The systems that are in place have to be above board and consumers need to have control (unlike with Facebook…).

Ultimately though, consumers need to feel as though they're getting value out of it. Not that they'd put up with intrusive or creepy behavior, but, if it's relevant and something they care about, I'm guessing many will OK with it.

Speak soon!

I think you are spot on in identifying what's next.

But I think the biggest challenge is the “making it not seem creepy” one. It's the loss of anonymity that's going to hit people hard when predictive logic comes into play. The fist time you walk into a store and get a text asking what you thought of that sweater you bought here two months ago. it's going to seem uncomfortably like stalking.

Marketers are not a shy bunch, however, and are going to want to use all that information they have, so I suspect that there will by many missteps before we get it right.