Earlier this week I participated on panel about Social Media at an offsite for senior executive at one of the world’s largest media companies. It was an extremely interesting session and particularly interesting to be on the panel with Dennis Crowley of Foursquare and Jordan Glazier of Eventful.
The last question that was asked was: tell us what we don’t know. What’s coming around the corner? What’s the future?
I got a kick out of Sandy’s headline. I’m as far from Social Star as possible, so it was extremely humbling to be interviewed by Sandy for her blog.
About a month ago, I had a conversation with a friend who doesn’t work in the same industry as I do about a phrase that she noticed is quite pervasive amongst the social media set.
“They don’t get it.”
This is used to explain the ineptitude and shortcomings of my brethren in marketing who work at brands, enterprises and agencies or all shapes and sizes, and pertains to their lack of understanding about social media and engagement marketing.
A few weeks ago my co-worker Maliki told me to check out a blog called CSS Tricks and to consider placing some banner ads on the site about KickApps. CSS designers, and web designers in general, are a major audience/customer for KickApps. Afterall, we’re essentially a software solution which designers and developers use to add…