AT&T’s Seth Not Real. So What?

So, it appears that Seth, AT&T’s blogger guy, works for its PR agency Fleishman Hillard (sorry, but I think he comes off like a douche in the video). The question was posed on Twitter by Todd Defren about whether AT&T should have disclosed that Seth works for FH.

From a consumer’s point of view, that’s not really the point. For all intents and purposes Seth works for AT&T. By putting him out there as the mouth piece of AT&T, he is AT&T, so to speak. Sure, he’s a ‘blogger’ but do we expect anything impartial from he if he works for AT&T or its PR agency? I think Todd’s question in some ways has more to do with the flaws (and insecurities) of the PR industry more than what matters to customers

The more important point to me is that AT&T is still missing the real opportunity. All they’ve done is more of the same, just a different wrapper. A different channel for the same old message and business practices.

AT&T Getting Real?

I just saw this video from AT&T that was posted on YouTube and is apparently making its rounds. The message from AT&T is:

“Listen, we know you think we suck but I we just want you to know that we’re spending all this money on our network and it’s really, really hard, OK? And we’re working really, really hard, OK? So maybe you should give us a break because we’re trying and you just don’t understand so let me try to explain it to you using social media so that you understand how much we’re really, really trying.”

Some Brands Can Suck

Some brands suck and seem to get away with it.

These days, almost every marketer (particularly agencies and consultants) is trying to come up with Social Media strategies for you name it brand out there. It’s sometimes a game of who can scream the loudest when a big brand fucks up, about how social media could save it and it should turn to it right away.

I think this can be a waste of time from an agency’s perspective trying to win that type of business.