Some Brands Can Suck

Some brands suck and seem to get away with it.

These days, almost every marketer (particularly agencies and consultants) is trying to come up with Social Media strategies for you name it brand out there. It’s sometimes a game of who can scream the loudest when a big brand fucks up, about how social media could save it and it should turn to it right away.

I think this can be a waste of time from an agency’s perspective trying to win that type of business.

Who gets it?

About a month ago, I had a conversation with a friend who doesn’t work in the same industry as I do about a phrase that she noticed is quite pervasive amongst the social media set.

“They don’t get it.”

This is used to explain the ineptitude and shortcomings of my brethren in marketing who work at brands, enterprises and agencies or all shapes and sizes, and pertains to their lack of understanding about social media and engagement marketing.