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	<title>I Said, OK &#187; businesss strategy</title>
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		<title>It&#8217;s about Engagement, stupid!</title>
		<link>http://isaidok.com/2009/04/13/its-about-engagement-stupid/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=its-about-engagement-stupid</link>
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		<pubDate>Mon, 13 Apr 2009 00:09:29 +0000</pubDate>
		<dc:creator>Sir Michael</dc:creator>
				<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[businesss strategy]]></category>
		<category><![CDATA[engagement]]></category>

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		<description><![CDATA[I've been scratching my head for a while about the question of where social media should sit in an organization. I've learned that the way a person typically answers that depending on his or her background and point of view. A PR person will typically say, PR! (Especially if that person works at an agency.) An advertising person will usually say, ADVERTISING! You get where I'm going with this.

My auto-response answer is: marketing. As I give it more thought though, I don't think it's that straight forward. These days I'm thinking that it should live wherever business strategy lives and in the channels where a company delivers tactically against those strategies. Does that mean it lives everywhere? Maybe.]]></description>
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