I got a kick out of Sandy’s headline. I’m as far from Social Star as possible, so it was extremely humbling to be interviewed by Sandy for her blog.
I just saw this video from AT&T that was posted on YouTube and is apparently making its rounds. The message from AT&T is:
“Listen, we know you think we suck but I we just want you to know that we’re spending all this money on our network and it’s really, really hard, OK? And we’re working really, really hard, OK? So maybe you should give us a break because we’re trying and you just don’t understand so let me try to explain it to you using social media so that you understand how much we’re really, really trying.”
Some brands suck and seem to get away with it.
These days, almost every marketer (particularly agencies and consultants) is trying to come up with Social Media strategies for you name it brand out there. It’s sometimes a game of who can scream the loudest when a big brand fucks up, about how social media could save it and it should turn to it right away.
I think this can be a waste of time from an agency’s perspective trying to win that type of business.
I met Jennifer Jones last year when she invited me to be a guest on her Marketing Voices podcast to talk about KickApps and social media in marketing. She was kind enough to have me on again and she published the podcast today. We talked about Engagement Marketing and went over some interesting examples of how our clients are using social media and KickApps to engage with their customers. You can listen to the podcast below.