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	<title>I Said, OK &#187; marketers</title>
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	<link>http://isaidok.com</link>
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		<title>It&#8217;s Official. I&#8217;m a Star.</title>
		<link>http://isaidok.com/2010/05/11/its-official-im-a-star/</link>
		<comments>http://isaidok.com/2010/05/11/its-official-im-a-star/#comments</comments>
		<pubDate>Tue, 11 May 2010 17:16:56 +0000</pubDate>
		<dc:creator>Sir Michael</dc:creator>
				<category><![CDATA[Interesting Shit]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://isaidok.com/?p=171</guid>
		<description><![CDATA[I got a kick out of Sandy's headline. I'm as far from Social Star as possible, so it was extremely humbling to be interviewed by Sandy for her blog.]]></description>
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		<title>Who gets it?</title>
		<link>http://isaidok.com/2009/04/04/who-gets-it/</link>
		<comments>http://isaidok.com/2009/04/04/who-gets-it/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 00:12:20 +0000</pubDate>
		<dc:creator>Sir Michael</dc:creator>
				<category><![CDATA[Engagement Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[About a month ago, I had a conversation with a friend who doesn't work in the same industry as I do about a phrase that she noticed is quite pervasive amongst the social media set.

"They don't get it."

This is used to explain the ineptitude and shortcomings of my brethren in marketing who work at brands, enterprises and agencies or all shapes and sizes, and pertains to their lack of understanding about social media and engagement marketing.]]></description>
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