I joined SocialFlow this week as VP, Marketing. For me, the story of SocialFlow is a mix of, “wow, that’s genius and it makes a lot of sense to do,” and “you can do what?!” But, the more meaningful story to me began five years ago when I moved to New York City (it’s quite…
Earlier this week I participated on panel about Social Media at an offsite for senior executive at one of the world’s largest media companies. It was an extremely interesting session and particularly interesting to be on the panel with Dennis Crowley of Foursquare and Jordan Glazier of Eventful.
The last question that was asked was: tell us what we don’t know. What’s coming around the corner? What’s the future?
So, it appears that Seth, AT&T’s blogger guy, works for its PR agency Fleishman Hillard (sorry, but I think he comes off like a douche in the video). The question was posed on Twitter by Todd Defren about whether AT&T should have disclosed that Seth works for FH.
From a consumer’s point of view, that’s not really the point. For all intents and purposes Seth works for AT&T. By putting him out there as the mouth piece of AT&T, he is AT&T, so to speak. Sure, he’s a ‘blogger’ but do we expect anything impartial from he if he works for AT&T or its PR agency? I think Todd’s question in some ways has more to do with the flaws (and insecurities) of the PR industry more than what matters to customers
The more important point to me is that AT&T is still missing the real opportunity. All they’ve done is more of the same, just a different wrapper. A different channel for the same old message and business practices.
My most recent job has me thinking about marketing agencies and the shift in marketing that has even the CMO of Unilever (not exactly the brand I think of when one talks about the internet or social media) ranting and raving about the impact of social media on marketing.
As I said in an earlier post, I find that depending on who you ask and what type of marketing they do, they’ll tell you that their discipline is the best suited to be the social media answer to all the modern marketer’s woes. To me that’s not even the point. I think that if you’re having a discussion along the lines of social media you’re having the wrong the discussion–I’ll address this point later, but first a rant on agencies.
About a month ago, I had a conversation with a friend who doesn’t work in the same industry as I do about a phrase that she noticed is quite pervasive amongst the social media set.
“They don’t get it.”
This is used to explain the ineptitude and shortcomings of my brethren in marketing who work at brands, enterprises and agencies or all shapes and sizes, and pertains to their lack of understanding about social media and engagement marketing.