AT&T’s Seth Not Real. So What?

So, it appears that Seth, AT&T’s blogger guy, works for its PR agency Fleishman Hillard (sorry, but I think he comes off like a douche in the video). The question was posed on Twitter by Todd Defren about whether AT&T should have disclosed that Seth works for FH.

From a consumer’s point of view, that’s not really the point. For all intents and purposes Seth works for AT&T. By putting him out there as the mouth piece of AT&T, he is AT&T, so to speak. Sure, he’s a ‘blogger’ but do we expect anything impartial from he if he works for AT&T or its PR agency? I think Todd’s question in some ways has more to do with the flaws (and insecurities) of the PR industry more than what matters to customers

The more important point to me is that AT&T is still missing the real opportunity. All they’ve done is more of the same, just a different wrapper. A different channel for the same old message and business practices.