Some Brands Can Suck

Some brands suck and seem to get away with it.

These days, almost every marketer (particularly agencies and consultants) is trying to come up with Social Media strategies for you name it brand out there. It’s sometimes a game of who can scream the loudest when a big brand fucks up, about how social media could save it and it should turn to it right away.

I think this can be a waste of time from an agency’s perspective trying to win that type of business.