Southwest: Tier 2 Brand Takes To Social Media

In an earlier post I talked about how there’s a huge opportunity for agencies and social media marketers with Tier 2 brands. I cited United and the Guitar-gate incident as an example and talked about why I don’t think it’s enough to move United into real action.

Illustrating my point, here’s a great example that I came across today of a Tier 2 brand, Southwest, that’s taking full advantage of the Social Web and coming at United competitively: SOUTHWEST LUVS GUITARS (AND CONTESTS)!